Really, not a fresh  subject.  Why on earth would anyone want to tell the world how important it is to communicate, yet another time?

Actually, after the recent plane flyover accident that cost the White House Military Director Louis Caldera his job, it is quite appropriate to write a few lines about the effective communication.

If you are initiating a change or a project of any scale, remember:

– to identify all stakeholders (those who will be affected by it )

– to plan communication: determine how you will communicate with them (time, frequency, means)

– to communicate as per the plan without fail.

Watch the video below to see how White House staff would benefit from memorizing the three lines above.

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