The business might have been shaky in the last year or so. The recovery is tentative, yes, I’ve heard that. Your clients are not ordering… that’s understandable. You have to cut cost and offshore your operations, or die. It is next to impossible to hire qualified people… of course.

I guess Apple is not aware of these pearls of wisdom, since they have just had their most profitable quarter ever. Ever!

Apple reported net income of $3.4 billion, or $3.67 per share, in the latest quarter ending Dec. 26. In the same period of 2008, it had income of $2.3 billion, or $2.50 per share (adjusted due to changes in accounting policies).

You can read more about the numbers some place else but here is the point I want to make. If you have a great product strategy and you execute well, you don’t have to listen to all the wisdom being spewed out by th numerous prognosticators. You don’t have to count pennies and compete on price. You can always hire great people.

Most importantly, you don’t have to play by the others’ rules. You set your own.